Five years together, and the members of The Soft White Sixties have rarely sat still. They’ve lived much of their life in a 15-passenger van, traversing the country, whipping up new riffs, new rhythms, new lyrics and then, almost immediately, breaking them out onstage. For these hard-working musicians, it was simply a way of life.
But the band needed to step back. “You don’t always need to be out there selling the song live,” lead singer and principal lyricist Octavio Genera says now. The Bay Area band, as he sees it, needed to exhale. The four musicians, who’d grown beyond close with one another since forming in 2010, owed it to themselves to give the new songs they were concocting their proper due.
“It was about giving these songs the attention they deserve,” Genera says of the band’s decision to hunker down in a one-bedroom house in East Nashville in the fall of 2014 to workshop what became their tightest, most sophisticated and melodic material to date. “Every little part of each song was really put under a microscope much more than we had in the past,” says guitarist and keyboard player Aaron Eisenberg, of constructing tracks armed with bluesy struts and squirms atop menacing guitar lines. “It was an exercise in patience for a lot of us sitting with parts for awhile and letting them settle,” Eisenberg adds. “You have to be able to step back and say, ‘Alright, cool there’s one idea. But is there a better one?’”
For the Sixties, who’d released their debut full-length album, Get Right in 2014, capturing a certain vibe and a particular mood for their next batch of recordings was essential. The band always took an ‘all hands on deck’ approach to writing, but in the past they chiseled their song arrangements on stage without a clear sense of direction for the final result. For the next album the musical collective — which includes bassist Ryan Noble and drummer Joey Bustos — made a conscious decision to apply a forward-thinking kind of approach, continually asking the question ‘what kind of band do we want to be?’ To further ensure an open-book approach to the sessions, the band enlisted producer/mixer Matt Linesch (Edward Sharpe & The Magnetic Zeroes, Dave Mason), working with him at United Recording in Los Angeles. “Matt was almost like a fifth member, at times,” Eisenberg says. “He embraced our new approach, while really stressing the importance of the music not being perfect. It’s a human form of expression.”
*Performance lineup Subject to Change*
Grey is one of the hottest emerging artists at the intersection between activism, urban style & hip hop. A growing Atlanta institution in his own right, Grey became one of the most talked about acts of 2016 after his Vegan Thanksgiving freestyle & music video took the internet by storm. His superb, cerebral and soulful flow ensured that his message went global, earning him 45k new followers and nods from Russel Simmons, DL Hughley, Ellie Goulding, Unilad, Worldstar, and Baller Alert. Notching a total of 23 million views, he was catapulted from local stardom to the global stage. Even PETA and Whole Foods supported his release, proving the cross-marketability of Grey and his message.
He recently launched his own clothing line, Plant Based Drippin, and is currently working on the release of his next project. A lyricist, activist, and social entrepreneur, Grey is nothing short of refreshing. With a clear, understandable, and sophisticated flow, Grey is an artist to watch in 2017. He, like vegan cooking, just might surprise you.
After taking home the grand prize win at Buskerfest (Long Beach’s largest and longest-running battle-of-the-bands competition) and being named “Best Folk Act” by the OC Weekly, the on-stage bandmates and off-stage girlfriends of Bearcoon made a bold decision: to sell 95% of their possessions, quit their jobs, give up their apartment, and begin touring the country full-time. Following their sold-out album release show at Fingerprints Music in June 2015, the pair left town in a 1992 Chevy G20 conversion van they’d purchased off of Craigslist a few weeks earlier. Following its release their album, El Guapo, quickly reached the #1 spot on amazon.com’s “Hot New Releases” list and would go on to be voted “Long Beach Album of the Year” on the Long Beach Post’s public opinion poll. The duo spent 2016 touring the west coast and making appearances at several noteworthy festivals, including Joshua Tree Music Festival, Mystic Faire (Bakersfield), and a headlining spot at the Long Beach Green Prize Festival. In December 2016 Bearcoon returned to Long Beach, CA and released Laminak, a five song EP, which showcases the artistic growth the duo experienced during their first year on the road and their desire to push beyond their comfortable folk roots into new genres.
Americana Super Radio
Hailing from Southern California's Coachella Valley, an area known for its signature "Desert Rock" sound, this nostalgically new act brings a sound to the Indie Genre which they've self-titled as "Dreamsurf." Blending vintage tones with washy effects and driving tempos, they have been called to create something important together, and they are answering that call with everything they've got.
Within their first two years as an act, The Flusters were invited to play major music festivals such as Coachella Valley Arts & Music Festival 2016 and Echo Park Rising 2016 .
Influenced by Roy Orbison, Dick Dale, The Beach Boys, The Pixies, The Smiths, The Ventures, Broadcast & Mazzy Star, they have a unique "Retro Pop" sound that sets them apart. With coverage from Goldenvoice, The Coachella Valley Art Scene, Coachella Valley Independent, and Coachella Valley Weekly, The Desert Sun, & KMIR Evening News TheFlusters have been listed as "one of the Coachella Valley’s most exciting and authentic new bands to watch." - CV INDEPENDENT
THE SOFT WHITE SIXTIES
Flores took flight in Southern California, and is a major figure in the Austin music scene along with Los Angeles – as well as in Europe and Japan. She added new pins to her world map when she played several big festivals in 2012 in Australia (Port Ferry, Apollo Bay, Brunswick Festival) and tore it up the year before in New Zealand.
Critical raves from prestigious publications such as the Los Angeles Times, a 2007 cover story in the Austin Chronicle, and the proclamation of Rosie Flores Day in August 2006 by Austin Mayor Will Wynn was topped off by an induction into the
Austin Music Hall of Fame in 2007.
She was voted as one of the “Top 75 Greatest Female Guitarists of All Time” by Venuszine.
Eusebio started out in Long Beach playing all original vinyl pressings. He plays all over LA county now in a variety of formats. Funk, Hip hop, World, and Soul are the genres that most often run through his mixes.